Image by Terry Kathryn Lawrence
The Breastfeeding Project Featured on Mama Natural!
Watch episode twenty-two of Mama Natural here, featuring The Breastfeeding Project:
Mama Natural Show
Breastfeeding Bag Distribution
It is common in the United States for some hospitals, obstetricians and pediatricians to give pregnant women and new mothers a gift bag. Most often, these gift bags are given to healthcare providers free from major infant formula companies. The bags contain coupons from various retailers, samples of infant-related items (such as diapers, wipes and diaper cream), information on parenting, and most importantly, items that promote formula feeding, including formula samples, infant feeding bottles, and formula coupons.
Sound scientific research shows that distribution of bags containing formula is related to lower levels of breastfeeding initiation and shorter breastfeeding duration than when bags containing information on breastfeeding without infant formula samples are provided (Bergevin et al. 1983; Bliss et al. 1997; DiGirolamo et al. 2001; Frank et al. 1987; Murray et al. 2007; Rosenberg et al. 2008). The main reason is that most women encounter some difficulty with breastfeeding. Without ample support and education, they turn to the resources provided to them by their healthcare providers – formula. Read More
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